Grocery shoppers need not worry about the quality of their pomegranate juice when they buy POM Wonderful products and thanks to the industry policing efforts of POM Wonderful, one less deceptive product.
A US District Federal Court in Los Angeles on July 21, found in favor of POM Wonderful in its lawsuit against Purely Juice, Inc. for false advertising and misleading marketing. In 2007, POM Wonderful filed a federal lawsuit against Purely Juice claiming it was deceiving consumers by selling adulterated, imported pomegranate juice. Purely Juice marketed and labeled its product as 100% pomegranate juice, when in fact, seven independent labs verified that Purely Juice’s "100% pomegranate juice" "is not pure pomegranate juice," but rather "consists primarily of cane sugar and corn sweetener, and contains little pomegranate solids." Additional independent lab testing showed evidence of repeated adulteration over a period of several months.
Read more: POM Wonderful
