Chocolatey, crunchy tubes for milk-sippin' fun or the Froot Loops Cereal Straws for fruity, crunchy for milk-sippin' fun! These new products were the most searched grocery items last week on GroceryGuide.com.

So for those of you that have not tried this innovative product we at GroceryGuide.com decided to head to the grocery stores, buy some Kellogg's Cereal Straws and let the GroceryGuide staff try them. While the following would not qualify as quality research or focus group activity it at least represents the opinions of our staff.
The concept:
Everyone loved the novelty of the product. The serving size is 3 straws and most users had a hard time stopping at 3 straws. Kids are going to love Cereal Straws because they don't have to use a spoon to eat their cereal. Personal observation however is that most kids use their hands with Froot Loops anyway.
The taste:
The Cocoa Krispies Cereal Straws kind of reminded me of an indulgent Pepperidge Farms treat, Pirouette Rolled Wafers. Crisp wafer, rich, filling! Oh I better get back on point. They taste great and all testers agreed. Whether you use them to sip on a glass of milk or take your morning coffee, it just makes breakfast fun.
Overall our participants gave this one a solid thumbs up. Novel, tasty and nutritious at least for variety I think consumers young and old will agree it's something new for breakfast and they are delightful with a dish of ice cream or a cup of coffee.
Product information: Kellogg's Cereal Straws
Trademarks and image property of Kellogg's