As part of its ongoing commitment to help Americans lead healthier
lives, ConAgra Foods will feature the Smart Choice Program™ logo on many
of its products. The Smart Choices Program symbol, which is displayed on
the front of qualifying food packages, aims to help shoppers make
smarter food and beverage choices within 19 product categories that fit
within their daily calorie needs, at-a-glance, throughout the
supermarket. Nearly 200 products, including Healthy
Choice® meals, Orville Redenbacher’s® SmartPop! microwave popcorn and
Egg Beaters® liquid eggs, meet the Smart Choices Program’s stringent
nutrition criteria and will feature the symbol on their packaging.
“We’re pleased to have so many products qualify for the Smart Choices
Program symbol because we think the symbol is the easiest way for
consumers to understand more about the nutrition of the food they buy,”
said Mark Andon, Ph.D., ConAgra Foods vice president of Nutrition.
“There’s a significant amount of research, including our own, that shows
the strong linkage between good nutrition and healthful, satisfying
lives. But it’s not always easy to identify smarter food and beverage
choices. The Smart Choices Program symbol can help; its stringent
standards, plus the fact that it eliminates the need for multiple, often
confusing symbols across the food industry, are unprecedented.”
The Smart Choices Program uses a single, green check mark on the front
of food and beverage packages to quickly identify products that meet
science-based nutrition criteria based on the Dietary Guidelines for
Americans and other sources of nutrition science and authoritative
guidance. Products that meet these nutrition criteria will also display
calories per serving and servings per container on the front of the
packaging.
The American Society for Nutrition (ASN), the pre-eminent professional
research society dedicated to nutrition science, and NSF International,
a not-for-profit public health organization that certifies products and
writes standards for food, water and consumer goods, jointly administer
the Smart Choices Program and are responsible for evaluating products
and ensuring they meet the nutrition criteria before receiving the Smart
Choices Program symbol. The Smart Choices Program was developed by a
coalition of the nation's leading authorities on food, nutrition and
health, including a diverse coalition of scientists, academicians,
health and research organizations, food and beverage manufacturers and
retailers. ConAgra Foods, Inc., (NYSE: CAG) is one of North America’s leading food
companies, with brands in 97 percent of America’s households. Consumers
find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew
National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter
Pan, Reddi-wip and many ConAgra Foods brands in grocery,
convenience, mass merchandise and club stores. ConAgra Foods also has a
strong business-to-business presence, supplying potato, other vegetable,
spice and grain products to a variety of well-known restaurants,
foodservice operators and commercial customers.
Read more:
ConAgra
Smart Choices Program